Media Industry Leader
C.J. Kettler is a media industry leader with broad management and digital experience. Since July 2008, C.J. has resumed her role as a Partner at Propeller Partners, LLC and has been engaged as a strategic consultant for large media companies, venture and private equity investors in the digital sector. As an entrepreneur, she is the Founder and CEO of Genius Crowds, a crowdsourcing service that provides consumers with a platform to share their product ideas with major marketers.
In November 2007, Kettler assumed the newly created role of President of Travelzoo (NASDAQ:TZOO), a publicly held consumer Internet company with $150 million in current revenue. At Travelzoo, she oversaw the North American business unit, which accounted for ninety percent of the company’s revenues and reached 11 million unduplicated newsletter subscribers.
In 2005, as Founder and CEO, she created and launched LIME, the first and leading multichannel “green lifestyle” brand, having secured funding from Steve Case’s Revolution, LLC. Under her leadership, the LIME brand was introduced simultaneously across multiple media platforms including mobile, TV, radio, web and home entertainment. LIME was sold to Gaiam (NASDAQ: GAIA) in July 2007 and has since been integrated into their family of healthy lifestyle websites.
Beginning in 2001, Ms. Kettler served as Managing Director and Operating Executive at Solera Capital, a private equity firm with $250 million under management. She was Co- President of Latina Magazine, one of Solera’s portfolio companies, and was instrumental in evaluating investment opportunities in the media industry.
Ms. Kettler was a founding member of the Oxygen Media management team, serving as President of Sales and Marketing where she managed all cross platform integrated sales, marketing and affiliate relationships. From 1987, Ms. Kettler was a Founding Partner at Sunbow Entertainment, a top ranked independent program supplier, where, as President and CEO, she negotiated the sale of the company to Sony Music Entertainment in 1999.
Ms. Kettler has amassed significant management experience in a wide range of leadership roles straddling consumer marketing, digital media, worldwide content development and distribution. Earlier senior operating roles include Vestron, where she created and developed the Children’s Video Library. She also held senior executive positions at MTV Networks, McCann-Erickson Inc., and CBS, Inc.
Kettler holds a B.A. degree from Smith College, and serves on a variety of Boards in digital media as well as the Board of Directors of Healthychild.org. She lives with her husband and their three daughters in NYC.
Linked In Profile: http://www.linkedin.com/in/cjkettler