Myra Goodman is the co-founder, with her husband Drew, of Earthbound Farm. She currently serves as executive vice-president and chief creative officer. Originally from New York City, Earthbound Farm started in 1984 when Myra and Drew began farming organically on their 2 -acre backyard garden in Carmel Valley, California. Today, their organic produce is farmed by more than 150 farmers on 30,000 acres and is available in 76% of American supermarkets. Annually, Earthbound Farm’s organic farming avoids the use of more than 10 million pounds of conventional agricultural chemicals.