Media Industry Leader
C.J. Kettler is a media industry leader with broad operating and investment experience. Since July 2008, C.J. has resumed her role as a Partner at Propeller Partners, LLC and has been engaged as a consultant for large media companies and private equity investors in the digital sector. In September 2007, Kettler assumed the newly created role of President, NA for Travelzoo (NASDAQ:TZOO), a publicly held internet media company with approximately $80 million in revenues. At Travelzoo, she oversaw the North American business unit which accounts for ninety percent of the company’s revenues and reaches 11 million unduplicated newsletter subscribers.
In 2005, she created and launched LIME, the first and leading multiplatform “green living” brand, having secured funding from Steve Case’s Revolution, LLC. Under her leadership, the LIME brand was introduced simultaneously across multiple platforms including broadband television, radio, mobile, online, podcasting and home entertainment. LIME is considered the trusted resource for consumers seeking a healthy and green lifestyle, and for advertisers looking to reach this desirable audience segment.
Beginning in 2001, Ms. Kettler served as Managing Director and Operating Executive at Solera Capital, a private equity firm with $250 million under management. She was Co-President of Latina Magazine, one of Solera’s portfolio companies, and was instrumental in evaluating investment opportunities in the media industry. In 2003, Ms. Kettler co-founded Propeller Partners LLC, a boutique strategic advisory firm serving a wide range of media and entertainment companies.
Prior to Propeller, Ms. Kettler was a founding member of the Oxygen Media management team, serving as President of Sales and Marketing where she managed all cross platform integrated marketing relationships, as well as sponsorship sales, cable affiliate sales and research. From 1987 – 1999, Ms. Kettler was a Founding Partner at Sunbow Entertainment, a top ranked independent program supplier, where, as President and CEO, she negotiated the sale of the company to Sony Music Entertainment.
Ms. Kettler has amassed more than 20 years of operating experience in a wide range of leadership roles straddling digital and traditional media as well as domestic and international content development and production. Earlier senior operating roles include four years at Vestron, where she created and developed the Children’s Video Library. She also held executive positions at MTV Networks, McCann-Erickson Inc., and CBS, Inc.
Kettler holds a B.A. degree in Sociology from Smith College, and is a member of CTAM, WICT, and other industry organizations. She lives with her husband William Hitzig and their three daughters in NYC.