Founder and CEO of TRENDERA
Is there a difference between trends, micro trends and fads? Does the generation gap still exist? And why does it matter to you as marketers, employers, and even as parents? Jane Buckingham has the answers.
As the founder and CEO of TRENDERA, Buckingham is the leading expert on Generations X, Y, and V. Having studied these generations for over 20 years, she is able to help companies and individuals gain insights into these often inscrutable groups. Her services to clients combine sophisticated research tools with trend knowledge, helping companies to understand how consumers feel and to anticipate what trends will impact their businesses. Trendera produces the trend forecasting report “THE TRENDERA FILES” and works with clients including Facebook, Paramount, Fox, Target, L’Oreal, and many others.
Buckingham began her career at age 17 by writing the book Teens Speak Out about her own generation. This started her on a quest to better understand and explain how young people feel.
Buckingham pioneered the trend forecasting field by creating the marketing and consulting firm Youth Intelligence, which she sold to Creative Artists Agency in 2003. She created and published The Cassandra Report as well as the daily trend newsletter, TrendCentral which she also sold to CAA. Buckingham is the author of the bestselling The Modern Girl’s Guide book series, including The Modern Girl’s Guide to Life, The Modern Girl’s Guide to Motherhood and The Modern Girl’s Guide to Sticky Situations. She was the host of the television series “The Modern Girl’s Guide to Life” on the Style network for four years.
Jane is committed to public service work. In addition to speaking to parents and schools across the country, she serves on the Board of Directors for the non-profit organizations for The Rape Treatment Center and Stuart House, which provides comprehensive, free treatment for sexual assault victims both adults and children and Women in Film, both based in Los Angeles.
In her roles, Buckingham has been the subject of in-depth profiles in The Los Angeles Times and The Boston Globe, as well as on “60 Minutes,” and “Good Morning America.” She has appeared on numerous other television programs, including “The Today Show,” “The Oprah Winfrey Show,” and “The View,” and was voted by Elle Magazine as one of the Most Powerful women in Hollywood.
Jane Buckingham graduated from Duke University in 1990 with a degree in English.