William McDonough

William McDonough + Partners

William McDonough is a world-renowned architect, designer, and winner of three U.S. Presidential Awards: the Presidential Award for Sustainable Development (1996), the National Design Award (2004); and the Presidential Green Chemistry Challenge Award (2003). Time magazine recognized him as a "Hero for the Planet" in 1999 and in 2007, stating that "his utopianism is grounded in a unified philosophy that - in demonstrable and practical ways - is changing the design of the world." He is the founding principal of William McDonough + Partners, an internationally recognized design firm practicing ecologically, socially, and economically intelligent architecture and planning, and the co-author of 2002's book, Cradle to Cradle: Remaking the Way We Make Things.

"Because of the fear of depleted resources, many people have a mentality dominated by the notion of limitation. How much can I get? How little can I give? That way of thinking is now part of our design, too. So we must design something new. We must come up with a plan that offers hope, expansiveness, and a sense of abundance rather than despair, fear, and a sense of limitation. There's no reason to perpetuate this current bad design; no reason for us to continue to use materials that are toxic to our species; no reason we can't put what we know about clean production to good effect. The next generation should be excited about the potential of this new plan, which is driven by a sense of fairness and community, forthrightness and decency, all of which we already have in abundance."

From HEALTHY CHILD HEALTHY WORLD. Reprinted by arrangement with Plume, a member of Penguin Group (USA) Inc. Copyright (c) 2009 by Healthy Child Healthy World.

To read more from William and many others, pick up your copy of our book, Healthy Child Healthy World: Creating a Cleaner, Greener, Safer Home, today.

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