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Josie Maran

Model, Founder of Josie Maran Cosmetics, Mother to Rumi

"I wanted to get the word out, and I wanted to find out what other products you could make that would be free of synthetic chemicals. So I took some of my favorite ones to a lab and asked if they could make natural versions. That’s how my company was born.

Now that I have a daughter, I use 100% organic products as much we can. Sometimes that means going without deodorant, but I’ve tried to make it cool to stink. I’ve embraced it and I’ve gotten my friends to do it as well.

During my years of pursuing my career, my family said, Come on Josie, do something. I always knew I wanted to affect change--my grandmother teaches human rights activism at UC Berkeley, and my dad’s a green builder, after all--but I didn’t have any direction. Finally something just clicked, and it was easy to act."

From HEALTHY CHILD HEALTHY WORLD. Reprinted by arrangement with Plume, a member of Penguin Group (USA) Inc. Copyright (c) 2009 by Healthy Child Healthy World.

To read more from Josie and many others, pick up your copy of our book, Healthy Child Healthy World: Creating a Cleaner, Greener, Safer Home, today.

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